The elaboration likelihood model (ELM) was developed to explain the process by which persuasive communications influence:
A) group norms
B) dissonance formation
C) attributions
D) attitudes

Question

Quizplus · Accepted Answer

The ELM focuses specifically on how persuasive communication affects attitudes, with the model proposing two different routes to attitude change based on the amount of cognitive elaboration (or processing) involved.

The Elaboration Likelihood Model (ELM) Was Developed to Explain the Process