Which of the following response hierarchy models depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour?
A) The information processing model
B) The low involvement model
C) The hierarchy of effects model
D) The AIDA model

Question

Quizplus · Accepted Answer

The information processing model depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour, which match the options given in the question. The other models listed have different stages or a different order of stages.

Which of the Following Response Hierarchy Models Depicts Consumers as Going