Nike conducts a marketing research study and finds that the majority of consumers can recall the company's "Just do it" ad slogan. Nike can safely assume that consumers:
A) understand the advertising message Nike is trying to communicate
B) will probably buy Nike athletic shoes
C) appear to be aware of Nike's advertising
D) have favourable attitudes toward Nike

Question

Quizplus · Accepted Answer

The fact that consumers can recall Nike's "Just do it" ad slogan indicates that they are aware of Nike's advertising. This does not necessarily mean that they understand the advertising message, will buy Nike products, or have favorable attitudes toward the brand, but it is a positive sign for Nike's efforts to increase brand awareness.

Nike Conducts a Marketing Research Study and Finds That the Majority