Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?
A) The information processing model
B) The hierarchy of effects models
C) The low involvement model
D) The AIDA model

Question

Quizplus · Accepted Answer

The information processing model views the receiver of a persuasive communication as an active problem solver who processes and evaluates the message before making a decision. This model emphasizes the importance of presenting arguments and evidence in a clear and compelling manner to increase the likelihood of persuasion.

Which of the Following Hierarchical Response Models Views the Receiver