Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?
A) The AIDA model
B) The information processing model
C) The purchaser learning model
D) The hierarchy of effects model

Question

Quizplus · Accepted Answer

The hierarchy of effects model outlines the stages through which a consumer typically goes before making a purchase, starting with awareness and culminating in the actual purchase. This model is specifically designed to illustrate how consumers' feelings and preferences evolve as they gain more information and become more familiar with a product.

Which of the Following Response Hierarchy Models Depicts Consumers as Going