An ad for The Westin Hotel in Ottawa contains an 800-number that people interested in reserving rooms at the hotel or knowing more about the hotel can call. One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to its ad. This response count is an example of:
A) qualitative research
B) noise filtering
C) feedback
D) decoding

Question

Quizplus · Accepted Answer

The response count of phone calls is an example of feedback, which is a measure of the effectiveness of the ad campaign. Qualitative research involves gathering opinions and insights through observations, and noise filtering and decoding are both processes of communication rather than measures of advertising effectiveness.

An Ad for the Westin Hotel in Ottawa Contains an 800-Number