Marketers strive to develop and maintain brand loyalty by doing all of these things EXCEPT:
A) reducing reminder advertising expenditures
B) running periodic promotions to deter customers from switching brands
C) using loyalty programs such as Air Miles
D) maintaining prominent shelf positions and displays in stores

Question

Quizplus · Accepted Answer

Reducing reminder advertising expenditures would not help marketers develop and maintain brand loyalty. Reminder advertising is a type of advertising that aims to reinforce a brand's presence and awareness among consumers who have already been exposed to it. This type of advertising helps to maintain the brand's position in the minds of consumers and can contribute to long-term brand loyalty. Cutting back on reminder advertising would thus be counterproductive to the goal of building and maintaining brand loyalty.

Marketers Strive to Develop and Maintain Brand Loyalty by Doing