Each of the following statements about the postpurchase evaluation process is correct EXCEPT:
A) Unfavourable outcomes may lead to the formation of negative attitudes about the brand.
B) Feedback acquired from actual use of a product will influence the likelihood of future purchases.
C) Consumer decisions are rarely influenced by the cognitive dissonance of others; they prefer to form their own opinions.
D) Positive performance leads to retention of the product in a consumer's evoked set.

Question

Quizplus · Accepted Answer

The statement "Consumer decisions are rarely influenced by the cognitive dissonance of others; they prefer to form their own opinions" is incorrect. Consumers may be influenced by the opinions and experiences of others, especially if they are part of a reference group or social network.

Each of the Following Statements About the Postpurchase Evaluation Process