Division of the market based on age, sex, family size, income, and other measurable characteristics is known as:
A) quantified aggregation
B) lifestyle aggregation
C) demographic segmentation
D) psychographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is the division of the market based on measurable characteristics such as age, sex, family size, income, and education level. Quantified aggregation and lifestyle aggregation are not commonly used marketing terms. Psychographic segmentation is the division of the market based on lifestyle, interests, and personality traits, which is different from demographic segmentation.

Division of the Market Based on Age, Sex, Family Size