Which of the following functions is NOT performed by the agency's research department?
A) planning the creative and media strategies for the advertising campaign
B) interpreting information to assist in advertising decision-making
C) designing, executing, and interpreting primary research studies
D) disseminating information to agency account planners
Correct Answer:
Verified
Q23: The function of gathering, analyzing, and interpreting
Q24: Advertising ideas and concepts are derived from
Q25: The _department coordinates all phases of production
Q26: The Bright Ideas advertising agency handles each
Q27: A _ shows what a print ad
Q29: The _in an agency interacts with personnel
Q30: A_ is an agency organizational structure in
Q31: The _department is becoming an increasingly important
Q32: Which of the following might NOT be
Q33: The department in an advertising agency that
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