Opponents of the agency commission system would argue that this system is NOT effective because a commission:
A) encourages agencies to recommend high media expenditures to increase their commission level.
B) keeps the emphasis on creative skills not the bottom-line.
C) does not tie agency compensation to media costs.
D) encourages agencies to limit their client's advertising expenditures.
Correct Answer:
Verified
Q41: Which of the following is NOT a
Q42: Under which type of compensation system might
Q43: Which of the following compensation methods should
Q44: The traditional method of compensating ad agencies
Q45: Agency compensation under the commission system is
Q47: An agency books television media space at
Q48: Critics argue that the use of _ties
Q49: A _ is a type of compensation
Q50: An agency books television media space at
Q51: Negotiated commission rates for advertising agencies:
A) are
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