Under which type of compensation system might an agency be more inclined to recommend expensive media such as network television and national magazines to its clients?

Question

Quizplus · Accepted Answer

Under a commission system, the agency earns a percentage of the cost of the media purchased for the client. Therefore, the agency will be more inclined to recommend expensive media as it will result in a higher commission for the agency. Network television and national magazines are typically more expensive forms of media, so an agency operating under a commission system may be more likely to recommend these options.

Under Which Type of Compensation System Might an Agency Be