take(s) the creative work done in mass media and add(s) interactive functionality to be used in Internet and mobile media executions.

Question

Quizplus · Accepted Answer

Adding interactive functionality to creative mass media work requires specialized skills and expertise in digital creative services. This type of work would typically be handled by a department specializing in digital creative services within a larger agency or organization. It is less likely to be done by a production manager, computerized adaptation programmers, or small boutique firms who may not have the same level of expertise in interactive media execution.

Take(s) the Creative Work Done in Mass Media and Add(s)