The __________growth of the Internet as a media vehicle has led to the need for all of the following, EXCEPT:
A) the coordination of digital and mass media advertising components
B) a renewed focus on traditional media
C) the purchase of interactive firms by full-service agencies
D) a digital creative services department
Correct Answer:
Verified
Q33: The department in an advertising agency that
Q34: The _is responsible for creating the visual
Q35: Which department within an advertising agency would
Q36: An advertising agency that wants its employees
Q37: take(s) the creative work done in mass
Q39: The _are the individuals who conceive the
Q40: After the creative brief is reviewed and
Q41: Which of the following is NOT a
Q42: Under which type of compensation system might
Q43: Which of the following compensation methods should
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