According to those who believe that advertising does NOT have an adverse effect on consumer values, advertising:

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Those who believe that advertising does not have an adverse effect on consumer values argue that advertising is simply a reflection of society's tastes and values, rather than being solely accountable for the increase in materialism or being a major determinant of society's taste and values. They also argue that advertising cannot create needs but only exploit existing ones.

According to Those Who Believe That Advertising Does NOT Have