Many Advertising Experts Argue That What Underlies the Increased Use

Many advertising experts argue that what underlies the increased use of shock appeal is:

A) it is a new type of appeal that consumers tend to react to.
B) the pressure on marketers and their agencies to do whatever it takes to get their ads noticed.
C) that sexual appeal is having less of an effect on audiences.
D) actually, the reduction in clutter has made shock appeal less necessary.