Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs. One of their reasons is:

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Defenders of advertising argue that consumers have the freedom to choose the extent to which they attempt to fulfill their desires. They believe that limiting advertising to basic needs would be restrictive and could impede personal autonomy. Therefore, they argue that consumers should have the freedom to decide which products and services they want to purchase, based on their own desires and preferences.

Defenders of Advertising Take Issue with the Argument That It