Procter & Gamble spends millions of dollars a year on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors. This is an example of how a large advertiser can achieve a competitive
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Procter & Gamble is able to make large media purchases at rates lower than its smaller competitors due to economies of scale. This is because they are able to purchase advertising in bulk and negotiate better rates with media outlets, reducing their overall advertising costs and giving them a competitive advantage in the market.

Procter & Gamble Spends Millions of Dollars a Year on Advertising