Defenders of advertising that argue that advertising is NOT a barrier to market entry contend that:

Question

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Defenders of advertising argue that advertising is just one of the factors that contribute to the success of a product. They believe that other factors such as product quality, price, distribution channels, and customer service are equally important in determining the success of a product. Therefore, advertising alone cannot act as a barrier to market entry.

Defenders of Advertising That Argue That Advertising Is NOT a Barrier