Which of the following is NOT a way that companies are using video advertising on the Internet?
A) Companies create new video messages for the Internet.
B) Companies run the same spots they show on TV, using a hosting site such as YouTube.
C) Companies generally run longer video ads, of two minutes or more, on hosted sites such as YouTube and others, because of the captive audiences found there.
D) Companies run a television spot and then direct consumers to their website in order to view it, or a sequel to it, again.

Question

Quizplus · Accepted Answer

Companies generally do not run longer video ads, of two minutes or more, on hosted sites such as YouTube and others, because Internet users have shorter attention spans and are more likely to click away from the ad if it is too long. Companies tend to create shorter, more engaging ads specifically for the Internet.

Which of the Following Is NOT a Way That Companies