The Internet may not be the optimal medium for awareness in many situations due to its limited __________ _.
A) reach
B) branding
C) frequency
D) recall

Question

Quizplus · Accepted Answer

The word "limited" indicates that the missing word is something that the Internet lacks. Of the options given, "reach" is the only one that fits this description, as the Internet has limited geographical reach compared to other forms of media like television or radio. Branding, frequency, and recall are all important factors in advertising and awareness campaigns, but they are not necessarily limited on the Internet.

The Internet May Not Be the Optimal Medium for Awareness