A website's _________is the extent to which someone involved in communication over the Internet perceives the communication to be reciprocal, responsive, speedy, and characterized by the use of nonverbal information.
A) effectiveness
B) interactivity
C) impact
D) stickiness

Question

Quizplus · Accepted Answer

Interactivity refers to the level of engagement and responsiveness between the user and the website, including factors such as speed and use of nonverbal cues. Effectiveness and impact may be related but do not encompass all of these aspects, while stickiness refers more to a user's willingness to return to the website rather than their perception of communication.

A Website's _________Is the Extent to Which Someone Involved in Communication