Marketers use their websites to invite consumers to sign up for a newsletter, go to a retail location, try a simulation, or participate in a game or promotion in order to achieve the objective of:
A) building brand image
B) creating awareness
C) facilitating interaction
D) generating online sales

Question

Quizplus · Accepted Answer

Marketers use their websites to facilitate interaction by inviting consumers to participate in activities such as signing up for a newsletter, trying a simulation, or participating in a game or promotion. While building brand image, creating awareness, and generating online sales are also objectives for marketers, they may not necessarily be achieved through the same activities as facilitating interaction on their websites.

Marketers Use Their Websites to Invite Consumers to Sign Up