Which of the following is true about banner ad click through rates?
A) The use of flash technology makes no difference in click through rates.
B) In Canada, the average click through rate is 10 percent.
C) There is no difference in click through rates according to ad size.
D) Click through rates are slightly higher for social media and mobile ads.

Question

Quizplus · Accepted Answer

According to industry research, click through rates are slightly higher for social media and mobile ads. The other statements are not true - flash technology can have an impact on click through rates, the average click through rate in Canada is actually closer to 0.1 percent, and ad size can make a difference in click through rates.

Which of the Following Is True About Banner Ad Click