The Internet can be used for branding purposes:
A) because it is fairly simple to adapt this medium to branding and image-creating strategies.
B) since there are many tools such as videos and animation that can create a transformational experience for the consumer.
C) as long as these efforts stand alone as a communication piece.
D) with the use of consumer-generated content, which resonates more closely with the audience.

Question

Quizplus · Accepted Answer

The Internet offers many tools such as videos and animation that can create a transformational experience for the consumer. This can be extremely effective in creating a strong brand image and identity. Other factors such as social media and digital advertising can also contribute to successful branding on the Internet.

The Internet Can Be Used for Branding Purposes