Because a branded Instagram account further promotes the brand's image and extends the content of the brand's website, one might call it a form of_________ media.
A) owned
B) earned
C) consumption
D) social

Question

Quizplus · Accepted Answer

Owned media refers to channels that a brand controls entirely, such as its website, blog or social media accounts. As the brand controls the content shared on its Instagram account, it is considered a form of owned media.

Because a Branded Instagram Account Further Promotes the Brand's Image