Blogs are a multifaceted brand communication tool, in that it provides all of the following opportunities EXCEPT:
A) a friendly public relations face to the general public.
B) paid media through ad placement within the blog.
C) user-generated content allowing for only positive feedback, as the blogger monitors and controls added content.
D) owned media akin to the brand's website.

Question

Quizplus · Accepted Answer

Blogs allow for user-generated content through comments and feedback, but they do not restrict this to only positive feedback. Bloggers can moderate content, but this does not mean they only allow positive comments; constructive criticism and diverse opinions are often welcomed to foster community and dialogue.

Blogs Are a Multifaceted Brand Communication Tool, in That It