Facebook as a media vehicle is an attractive advertising opportunity for each of the following reasons EXCEPT:
A) Facebook allows for substantial segmentation precision.
B) The newsfeed is cluttered with both ads and content from friends.
C) Advertising on Facebook is a series of simple "point and click" steps.
D) A company can place ads directly into the consumers' newsfeed or on the right-hand rail.

Question

Quizplus · Accepted Answer

The fact that the newsfeed is cluttered with both ads and content from friends could make it harder for an ad to stand out, which is a potential drawback of advertising on Facebook. The other three options all highlight the benefits of Facebook as an advertising platform.

Facebook as a Media Vehicle Is an Attractive Advertising Opportunity