Who is required to pay when a person retweets, replies, favourites, or clicks on a brand's promoted tweet?
A) the consumer
B) Twitter
C) the advertiser
D) There is no cost to do these things.

Question

Quizplus · Accepted Answer

The advertiser is required to pay for any engagement with their promoted tweet, including retweets, replies, favorites, and clicks. This is part of the cost-per-engagement (CPE) model for advertising on Twitter. The consumer does not incur any costs for engaging with a promoted tweet.

Who Is Required to Pay When a Person Retweets, Replies