The Lakeside Bistro places an ad on HYPERLINK "http://www.penticton.ca/" www.penticton.ca, a website directing consumers to interesting sites and services around Penticton, BC. This is an example of ________ targeting.
A) time of day
B) contextual
C) psychographic
D) behavioural

Question

Quizplus · Accepted Answer

The Lakeside Bistro is targeting consumers based on the context of their online activity, as they are advertising on a website that directs consumers to different sites and services in Penticton.

The Lakeside Bistro Places an Ad on HYPERLINK "Http://www