Question 1

Which of the following is true about measuring the effectiveness of Internet media?

Accepted Answer

The answer of Which of the following is true about...

Question 2

One example of the use of __________ _ on the Internet is provided by Chrysler. Working with reporters, Chrysler developed a one-stop information source for the media.

Accepted Answer

The use of a one-stop information source for the media suggests that the company is engaged in public relations, which involves managing and building relationships with stakeholders, including the media, to establish a favorable image and reputation for the company. Sales promotion, direct marketing, and personal selling are all marketing activities focused on selling products or services directly to consumers, whereas public relations focuses on building relationships with a variety of stakeholders.

Question 3

Which of the following is NOT an advantage associated with using the Internet?

Accepted Answer

The lack of clutter is not an advantage associated with using the Internet. In fact, the Internet can be quite cluttered and overwhelming with the amount of information and content available. The other options (B, C, and D) are all commonly recognized advantages of using the Internet.

Question 4

All of the following are results of the IAB task force formed to address issues surrounding Internet effectiveness measures EXCEPT:

Accepted Answer

The IAB task force focused on standardizing measures for internet advertising effectiveness, including accurate ad impression reporting, guidelines for research methodology disclosure, and developing metrics for audience size. However, developing procedures for auditing data that are different from traditional media was not one of the outcomes, as the focus was more on standardization and accuracy in the digital space rather than creating distinct auditing procedures.

Question 5

Marketers use __________ to reward loyal customers with various types of points, badges, opportunities to play extended games and other incentives through:

Accepted Answer

Virtually continuity programs are specifically designed to reward loyal customers with various incentives including points, badges, and extended games. Wikis and sales promotions are not directly related to loyalty rewards, whereas digital treats and electronic overlays are not commonly used terms in loyalty programs.

Question 6

The_________ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.

Accepted Answer

The interactive capabilities of the Internet, such as social media and personalized advertisements, allow for effective one-to-one marketing by enabling businesses to engage with individual consumers in a highly targeted and personalized manner. The other options listed may also play a role in marketing success, but the interactive capabilities of the Internet are the most directly related to one-to-one marketing.

Question 7

Loyal customers can be awarded with_________ such as ringtones, wallpapers, emoticons, etc.

Accepted Answer

Loyal customers can be rewarded with digital treats such as ringtones, wallpapers, emoticons, etc.

Question 8

In terms of sales promotional tools such as contest entries and other incentives, Internet media:

Accepted Answer

Internet media acts as the delivery or execution mechanism for sales promotional tools such as contest entries and other incentives. It provides a platform for the promotion to reach its intended audience in a fast and efficient manner.

Question 9

A collaborative project which permits users to add, remove, or change text-based content is known as:

Accepted Answer

A collaborative project which permits users to add, remove or change text-based content is known as a wiki. Option A, group think, refers to a phenomenon where a group of individuals prioritize conformity and consensus over critical thinking and independent decision-making. Option C, tweet, refers to a message sent through the social media platform Twitter. Option D, user-generated promotion, refers to content created by users to promote a product or service.

Question 10

Which of these has been cited as a disadvantage associated with using the Internet?

Accepted Answer

Poor reach has been cited as a disadvantage associated with using the Internet, as not everyone has access to it or the necessary skills to use it effectively. The other options listed (interactive capabilities, limited creativity, message tailoring) are all potential advantages of using the Internet.

Question 11

Yesterday when Enrique checked his e-mail, he had an offer to buy software that would make it easier for him to file his income tax next year. This e-mail offer is an example of how the Internet and __________ can complement each other.

Accepted Answer

The e-mail offer is an example of direct marketing, where a direct communication channel is used to promote a product or service to a targeted audience. The Internet has made it easier for direct marketing to reach customers through e-mail, social media, and other digital channels, making it a complement to the medium.

Question 12

Which of the following is NOT a social bookmarking site?

Accepted Answer

Facebook is a social networking site, not a social bookmarking site. Social bookmarking sites are web services that allow users to save, organize, and share links to web pages. Examples of social bookmarking sites include Pinterest, Tumblr, and Reddit.

Quiz 17: Internet Media