Advertisers can measure the relative effectiveness of a direct marketing campaign quickly by looking at the:

Question

Quizplus · Accepted Answer

Cost per order (CPO) is a measure of the effectiveness of a direct marketing campaign because it calculates the cost of generating each order. By tracking the number of orders generated by a campaign and dividing the total cost of the campaign by the number of orders, advertisers can determine if their campaign was cost-effective. This allows them to quickly make adjustments and optimize their marketing strategy.

Advertisers Can Measure the Relative Effectiveness of a Direct Marketing