Which of the Following Statements About Sales Promotion Programs Is

Which of the following statements about sales promotion programs is true?

A) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers.
B) Sales promotion dollars for most companies are allocated equally between consumers and the trade.
C) A promotional push strategy is directed at current and prospective consumers, in an attempt to push them into retailers who sell their product.
D) Sales promotion programs are targeted only at consumers.