is defined as a direct inducement that offers an extra value or incentive for the product to the salesforce, distributors, or to ultimate consumer with the primary objective of creating an immediate sale.

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Sales promotion is the direct inducement that offers an extra value or incentive for the product to the salesforce, distributors, or to ultimate consumer with the primary objective of creating an immediate sale. Brand advertising is focused on creating brand awareness and image rather than immediate sales. Promotional allowance is a trade promotion tactic that provides discounts to channel partners for meeting certain criteria, while direct marketing involves communicating a promotional message directly to potential customers through various channels such as email, mail, or social media.

Is Defined as a Direct Inducement That Offers an Extra