Consumers Have Become More Sensitive and Responsive to Sales Promotion

Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT:

A) consumers purchase more on the basis of price, value, and convenience than brand.
B) consumers tend to be loyal to their favourite brands.
C) many purchase decisions are made in the store where many sales promotions are found.
D) marketers are offering consumers more promotions to attract and maintain customers.