is a recent development whereby companies are customizing their sale promotion programs for key retailers.

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Account-specific marketing is the recent development in which companies customize their sale promotion programs for key retailers. This strategy is tailored to the specific needs of individual retail accounts and can help to build strong relationships and increase sales. Incentive marketing focuses on creating rewards and incentives for customers to encourage them to purchase a product or service, while trade marketing involves promoting and marketing to distributors, wholesalers, and other intermediaries involved in getting the product to the end consumer. Accountability marketing is not a recognized term in the field of marketing.

Is a Recent Development Whereby Companies Are Customizing Their Sale