Which of the following developments has resulted in a transfer of power from manufacturers to retailers?
A) Manufacturers are spending more money on media advertising.
B) Retailers have access to data concerning how quickly products turn over, and which products make money.
C) The advent of optical scanners and computers gave manufacturers access to sales information.
D) Manufacturers are introducing more private-label brands.
Correct Answer:
Verified
Q9: Which of the following helps to explain
Q10: How has the view of sales promotions
Q11: is defined as a direct inducement that
Q12: Coupons, bonus packs, premiums, and samples are
Q13: is a recent development whereby companies are
Q15: Consumer-oriented sales promotions are part of a
Q16: Consumers have become more sensitive and responsive
Q17: Why are organizations like McDonald's, Wendy's, and
Q18: Which of the following types of sales
Q19: Which of the following statements does NOT
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