Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before?
A) Because the use of sales promotions allows them to cut back and/or completely eliminate their use of coupons
B) Because consumers have less time to shop
C) Because sales promotions can be used to provide extra incentives for purchasing a brand
D) Because they want to use sales promotions rather than engage in price wars
Correct Answer:
Verified
Q12: Coupons, bonus packs, premiums, and samples are
Q13: is a recent development whereby companies are
Q14: Which of the following developments has resulted
Q15: Consumer-oriented sales promotions are part of a
Q16: Consumers have become more sensitive and responsive
Q18: Which of the following types of sales
Q19: Which of the following statements does NOT
Q20: When a marketer distributes coupons for a
Q21: The building or reinforcement of consumer-franchise or
Q22: Tropicana developed a "Win the Perfect Vacation"
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents