Which of the following statements does NOT describe an aspect or characteristic of sales promotion?
A) Sales promotion can be targeted to different parties in the marketing channel.
B) A sales promotion is an acceleration tool designed to speed up the selling process.
C) Sales promotion offers may end up being used by current users of a brand rather than attracting new users.
D) One reason for the decrease in sales promotion is the power shift from manufacturers to retailers.
Correct Answer:
Verified
Q14: Which of the following developments has resulted
Q15: Consumer-oriented sales promotions are part of a
Q16: Consumers have become more sensitive and responsive
Q17: Why are organizations like McDonald's, Wendy's, and
Q18: Which of the following types of sales
Q20: When a marketer distributes coupons for a
Q21: The building or reinforcement of consumer-franchise or
Q22: Tropicana developed a "Win the Perfect Vacation"
Q23: Consumer-franchise or image building for a brand:
A)
Q24: Kraft is concerned that families consume Miracle
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