Consumer-franchise or image building for a brand:

Question

Quizplus · Accepted Answer

Consumer promotions can increase brand equity and create a positive image for a brand among consumers, making it more desirable and competitive in the market. While short-term price-oriented promotions may result in immediate sales, they do not necessarily build a brand's long-term image, and advertising alone cannot be solely responsible for building a brand's reputation. As competition intensifies, it becomes even more important for brands to focus on franchise and image building to differentiate themselves and stay relevant in their respective markets.

Consumer-Franchise or Image Building for a Brand