The building or reinforcement of consumer-franchise or equity for a brand:

Question

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Carefully planned sales promotion programs can help build or reinforce consumer-franchise or equity for a brand by offering incentives or rewards to consumers for purchasing the brand's products or services. This can increase brand loyalty and encourage repeat purchases. Advertising can also play a role in building consumer-franchise or equity, but it is not the only option. Trade-oriented promotions may be more effective for building equity with retailers or distributors, but when it comes to building equity with consumers, consumer-oriented promotions are usually the way to go. The idea that consumer-franchise or equity is not important is incorrect, as it is a key factor in a brand's long-term success.

The Building or Reinforcement of Consumer-Franchise or Equity for a Brand