Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Which of the following sales promotion tools work best for Kellogg's?

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High value coupons and sampling are the best choice for generating trial and repeat purchase during a product launch. High value coupons incentivize initial purchase and encourage repeat purchases. Sampling allows potential customers to try the product before committing to a purchase, increasing the likelihood of a positive experience and future purchasing. Rebates, bonus packs, trade allowances, and slotting fees may be useful for other marketing objectives, but they are less effective for generating trial and repeat purchase during a product launch.

Kellogg's Is Introducing a New Brand of Breakfast Cereal That