Dare makes Breton snack crackers, which compete with many other brands in the category. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following
Sales promotion tools would work best for Dare?
A) Sponsorship of the local Easter parade
B) In-pack coupons for any variety of Breton crackers
C) In-store sampling
D) High value checkout coupons
Correct Answer:
Verified
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