Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as:

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Nonfranchise-building promotion is a type of promotion which is mainly aimed at generating an immediate increase in sales without communicating information about a brand's unique features or benefits. It is not intended to build long-term customer relationships or brand loyalty. Examples of nonfranchise-building promotions include discounts, coupons, and other price promotions.

Promotional Activities That Are Designed to Accelerate the Purchase Process