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In Order to Encourage a Current User to Purchase Campbell's

Question 32

Multiple Choice

In order to encourage a current user to purchase Campbell's chicken broth instead of private label brands, which of these sales promotion tools would work best?


A) Trade promotion
B) Promotional pricing of 2 packages for $2.99 instead of the $1.69 regular price
C) In-store sampling
D) Image advertising

Correct Answer:

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