If Beth experiences a positive outcome when buying a product with a sales promotion, the likelihood that she will buy this product again increases. This is explained by the theory of:

Question

Quizplus · Accepted Answer

The theory of operant conditioning states that behavior is influenced by consequences, such as positive reinforcement. If Beth experiences a positive outcome from buying a product with a sales promotion (such as receiving a discount or a bonus item), she is likely to repeat this behavior (buying the product) in order to experience the positive reinforcement again.

If Beth Experiences a Positive Outcome When Buying a Product