In order to expand usage beyond just sandwiches, the Kraft peanut butter brand team included baking recipes on the jar label. This is an example of which promotional objective?

Question

Quizplus · Accepted Answer

The inclusion of baking recipes on the jar label seeks to increase consumption of the product beyond just sandwiches, thus aligning with the objective of increasing consumption.

In Order to Expand Usage Beyond Just Sandwiches, the Kraft