The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

Question

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Trade promotions are often criticized for detracting from brand equity and being detrimental to a brand franchise because they focus on short-term sales boosts at the expense of long-term brand building. They can lead to a reliance on discounts and deals, which can erode a brand's perceived value over time.

The Sales Promotion Tool That Critics Contend Is Most Guilty