Which of the following is an example of a sales promotion that can be used to contribute to franchise building?
A) A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL.
B) A price reduction of $5 on a pair of Lee jeans.
C) A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand.
D) A 50-cents off coupon on a box of Minute Rice to encourage repurchase.
Correct Answer:
Verified
Q23: Consumer-franchise or image building for a brand:
A)
Q24: Kraft is concerned that families consume Miracle
Q25: Kellogg's is introducing a new brand of
Q26: Each of the following is a reason
Q27: Eastern Canadian Sea Foods devotes most of
Q29: Promotional activities that are designed to accelerate
Q30: Dare makes Breton snack crackers, which compete
Q31: Which of the following is NOT a
Q32: In order to encourage a current user
Q33: generate(s) much higher trial rates than advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents