Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. In order to increase consumption, which of the following sales promotion tools would work best for Kraft?

Question

Quizplus · Accepted Answer

Providing recipe books with alternative uses for Miracle Whip can broaden consumers' knowledge of the product and encourage them to use it in new ways, leading to increased consumption. Sampling and rebates, in-store coupons, and bonus packs, trade allowances, and slotting fees may encourage trial and initial purchase, but may not necessarily lead to increased consumption beyond the initial purchase.

Kraft Is Concerned That Families Consume Miracle Whip Only on Sandwiches